minor changes

Author: hsz

.github/template-cleanup/README.md

@@ -11,7 +11,7 @@
 - [ ] Adjust the plugin description in `README` (see [Tips][docs:plugin-description])
 - [ ] Review the [Legal Agreements](https://plugins.jetbrains.com/docs/marketplace/legal-agreements.html?from=IJPluginTemplate).
 - [ ] [Publish a plugin manually](https://plugins.jetbrains.com/docs/intellij/publishing-plugin.html?from=IJPluginTemplate) for the first time.
-- [ ] Set the `MARKETPLACE_ID` in the above README badges. You can obtain it once the plugin is published to the marketplace.
+- [ ] Set the `MARKETPLACE_ID` in the above README badges. You can obtain it once the plugin is published to JetBrains Marketplace.
 - [ ] Set the [Plugin Signing](https://plugins.jetbrains.com/docs/intellij/plugin-signing.html?from=IJPluginTemplate) related [secrets](https://github.com/JetBrains/intellij-platform-plugin-template#environment-variables).
 - [ ] Set the [Deployment Token](https://plugins.jetbrains.com/docs/marketplace/plugin-upload.html?from=IJPluginTemplate).
 - [ ] Click the <kbd>Watch</kbd> button on the top of the [IntelliJ Platform Plugin Template][template] to be notified about releases containing new features and fixes.
@@ -31,11 +31,11 @@ To keep everything working, do not remove `<!-- ... -->` sections.
   <kbd>Settings/Preferences</kbd> > <kbd>Plugins</kbd> > <kbd>Marketplace</kbd> > <kbd>Search for "%NAME%"</kbd> >
   <kbd>Install</kbd>
 
-- Using the Marketplace:
+- Using JetBrains Marketplace:
 
-  Go to the [Marketplace](https://plugins.jetbrains.com/plugin/MARKETPLACE_ID) and install it by clicking the <kbd>Install to ...</kbd> button in case your IDE is running.
+  Go to [JetBrains Marketplace](https://plugins.jetbrains.com/plugin/MARKETPLACE_ID) and install it by clicking the <kbd>Install to ...</kbd> button in case your IDE is running.
 
-  You can also download the [latest release](https://plugins.jetbrains.com/plugin/MARKETPLACE_ID/versions) from the Marketplace and install it manually using
+  You can also download the [latest release](https://plugins.jetbrains.com/plugin/MARKETPLACE_ID/versions) from JetBrains Marketplace and install it manually using
   <kbd>Settings/Preferences</kbd> > <kbd>Plugins</kbd> > <kbd>⚙️</kbd> > <kbd>Install plugin from disk...</kbd>
 
 - Manually: