diff --git a/packages/cli-kit/src/private/node/analytics.ts b/packages/cli-kit/src/private/node/analytics.ts
index 0a46ad9528b..67a869ee8d8 100644
--- a/packages/cli-kit/src/private/node/analytics.ts
+++ b/packages/cli-kit/src/private/node/analytics.ts
@@ -97,9 +97,14 @@ export async function getEnvironmentData(config: Interfaces.Config): Promise<Env
 export async function getSensitiveEnvironmentData(config: Interfaces.Config) {
   return {
     env_plugin_installed_all: JSON.stringify(getPluginNames(config)),
+    env_shopify_variables: JSON.stringify(getShopifyEnvironmentVariables()),
   }
 }
 
+function getShopifyEnvironmentVariables() {
+  return Object.fromEntries(Object.entries(process.env).filter(([key]) => key.startsWith('SHOPIFY_')))
+}
+
 function getPluginNames(config: Interfaces.Config) {
   const pluginNames = [...config.plugins.keys()]
   return pluginNames.sort().filter((plugin) => !plugin.startsWith('@oclif/'))
diff --git a/packages/cli-kit/src/public/node/analytics.test.ts b/packages/cli-kit/src/public/node/analytics.test.ts
index 544d1e4ed37..437ee1bb93e 100644
--- a/packages/cli-kit/src/public/node/analytics.test.ts
+++ b/packages/cli-kit/src/public/node/analytics.test.ts
@@ -185,6 +185,36 @@ describe('event tracking', () => {
     })
   })
 
+  test('sends SHOPIFY_ environment variables in sensitive payload', async () => {
+    const originalEnv = {...process.env}
+    process.env.SHOPIFY_TEST_VAR = 'test_value'
+    process.env.SHOPIFY_ANOTHER_VAR = 'another_value'
+    process.env.NOT_SHOPIFY_VAR = 'should_not_appear'
+
+    await inProjectWithFile('package.json', async (args) => {
+      const commandContent = {command: 'dev', topic: 'app'}
+      await startAnalytics({commandContent, args, currentTime: currentDate.getTime() - 100})
+
+      // When
+      const config = {
+        runHook: vi.fn().mockResolvedValue({successes: [], failures: []}),
+        plugins: [],
+      } as any
+      await reportAnalyticsEvent({config, exitMode: 'ok'})
+
+      // Then
+      const sensitivePayload = publishEventMock.mock.calls[0]![2]
+      expect(publishEventMock).toHaveBeenCalledOnce()
+      expect(sensitivePayload).toHaveProperty('env_shopify_variables')
+      expect(sensitivePayload.env_shopify_variables).toBeDefined()
+
+      const shopifyVars = JSON.parse(sensitivePayload.env_shopify_variables as string)
+      expect(shopifyVars).toHaveProperty('SHOPIFY_TEST_VAR', 'test_value')
+      expect(shopifyVars).toHaveProperty('SHOPIFY_ANOTHER_VAR', 'another_value')
+      expect(shopifyVars).not.toHaveProperty('NOT_SHOPIFY_VAR')
+    })
+  })
+
   test('does nothing when analytics are disabled', async () => {
     await inProjectWithFile('package.json', async (args) => {
       // Given
diff --git a/packages/cli-kit/src/public/node/monorail.ts b/packages/cli-kit/src/public/node/monorail.ts
index 10ff35ab7c1..10f1ecf1b8c 100644
--- a/packages/cli-kit/src/public/node/monorail.ts
+++ b/packages/cli-kit/src/public/node/monorail.ts
@@ -10,7 +10,7 @@ const url = 'https://monorail-edge.shopifysvc.com/v1/produce'
 type Optional<T> = T | null
 
 // This is the topic name of the main event we log to Monorail, the command tracker
-export const MONORAIL_COMMAND_TOPIC = 'app_cli3_command/1.19'
+export const MONORAIL_COMMAND_TOPIC = 'app_cli3_command/1.20'
 
 export interface Schemas {
   [MONORAIL_COMMAND_TOPIC]: {
@@ -27,6 +27,7 @@ export interface Schemas {
 
       // Environment
       env_plugin_installed_all?: Optional<string>
+      env_shopify_variables?: Optional<string>
     }
     public: {
       business_platform_id?: Optional<number>