diff --git a/assets/sponsors/u/unleash.png b/assets/sponsors/u/unleash.png
new file mode 100644
index 00000000000..201cc38310a
Binary files /dev/null and b/assets/sponsors/u/unleash.png differ
diff --git a/data/events/2026/los-angeles/main.yml b/data/events/2026/los-angeles/main.yml
index 54f0ad94f9b..aae732c4ab1 100644
--- a/data/events/2026/los-angeles/main.yml
+++ b/data/events/2026/los-angeles/main.yml
@@ -130,3 +130,13 @@ sponsor_levels:
   - id: coffee
     label: Coffee Break
   - id: community
+
+sponsors:
+  - id: crash-override
+    level: gold
+  - id: devitjobs
+    level: media
+  - id: redhat
+    level: gold
+  - id: unleash
+    level: gold
diff --git a/data/sponsors/unleash.yml b/data/sponsors/unleash.yml
new file mode 100644
index 00000000000..45c6b7fcd2c
--- /dev/null
+++ b/data/sponsors/unleash.yml
@@ -0,0 +1,3 @@
+name: "Unleash"
+url: "https://www.getunleash.io"
+twitter: "@getunleash"