Update Marketing team in our Handbook

[mariellepoveda]

Code of Conduct

• I have read and agree to the GitHub Docs project's Code of Conduct

What article on docs.github.com is affected?

I want to update the Marketing Team section in the handbook: https://handbook.ua.works/teams/marketing

What part(s) of the article would you like to see updated?

Everything. I want to remove everything and add this (incl changing name of team in the nav bar)

Growth & Marketing

What we do
The Growth & Marketing function at Velory is responsible for strengthening our brand, supporting sales and partner success, and driving initiatives that build awareness and demand in the market. Today, these responsibilities are shared primarily between the VP Revenue & GTM Operations and the VP Product Operations.

Our work includes:

• Budget governance – monitoring and aligning spend with company priorities on a monthly basis.

• Evaluation & iteration – continuously assessing the impact of initiatives and adjusting direction where needed.

• Positioning – ensuring Velory has a clear and differentiated market position.

• Product marketing – translating product capabilities into customer value through positioning, messaging, and content.

• Campaigns & growth activities – planning and executing paid advertising, organic growth, retargeting, as well as co-marketing with partners (in close collaboration with the Partnership team).

• Commercial enablement – providing marketing support to sales, including sales collateral, case studies, webinars, events, and other content and activities that help move opportunities forward.

How we work

• Alignment to company OKRs – While Growth & Marketing does not have separate department OKRs, all initiatives are designed to support company-level OKRs and strategic bets.
• Cross-functional collaboration – Marketing activities are always run in close coordination with Sales, Partnerships, Experience and Product to ensure consistency and maximize impact.
• Evaluation & learning – Every project is followed by a review to assess results and capture learnings for future initiatives.

Brand guidelines
The Growth & Marketing function also ensures Velory’s brand is used consistently across all touchpoints. This includes tone of voice, logotype, colors, typography, and imagery. The Velory Brand Guidelines provide detailed instructions.

Link here

Additional information

No response

[welcome]

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[Sharra-writes]

@mariellepoveda This repository is for making changes to GitHub documentation. I don't know what Velory is, and we definitely don't deal with any marketing team handbooks. I'm afraid you're going to have to go find the company you're trying to deal with and speak to them directly.