diff --git a/.circleci/config.yml b/.circleci/config.yml
index a3a8488a860..7de6e264bcc 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -32,12 +32,7 @@ workflows:
     when:
       not: << pipeline.parameters.mapbox_navigation_native_upstream >>
     jobs:
-      - release-snapshot:
-          filters:
-            branches:
-              only:
-                - main
-                - /release-v.*/
+      - release-snapshot
       - release:
           filters:
             tags:
@@ -101,6 +96,20 @@ workflows:
 #---------- COMMANDS ----------
 #------------------------------
 commands:
+  check-snapshot-label:
+    steps:
+      - run:
+          name: Check snapshot label
+          command: |
+            if [[ -n "$CIRCLE_PULL_REQUEST" ]]; then
+              PR=$(curl -s $CIRCLE_PULL_REQUEST)
+            fi
+            if [[ $CIRCLE_BRANCH == main || $CIRCLE_BRANCH =~ release-v.* || $PR == *"mapbox/mapbox-navigation-android/labels/publish-snapshot"* ]]; then
+              exit 0
+            else
+              exit 1
+            fi
+
   write-workspace:
     steps:
       - persist_to_workspace:
@@ -768,6 +777,7 @@ jobs:
     executor: ndk-r22-latest-executor
     resource_class: medium+
     steps:
+      - check-snapshot-label
       - checkout
       - assemble-core-release
       - assemble-ui-release