diff --git a/app/build.gradle.kts b/app/build.gradle.kts
index c89f2310843b..5587a25f3ee2 100644
--- a/app/build.gradle.kts
+++ b/app/build.gradle.kts
@@ -79,6 +79,7 @@ val configProps = Properties().apply {
     if (file.exists()) load(FileInputStream(file))
 }
 
+val adjustAppToken = project.properties["ADJUST_APP_TOKEN"]
 val ncTestServerUsername = configProps["NC_TEST_SERVER_USERNAME"]
 val ncTestServerPassword = configProps["NC_TEST_SERVER_PASSWORD"]
 val ncTestServerBaseUrl = configProps["NC_TEST_SERVER_BASEURL"]
@@ -100,7 +101,8 @@ android {
 
         buildConfigField("boolean", "CI", ciBuild.toString())
         buildConfigField("boolean", "RUNTIME_PERF_ANALYSIS", perfAnalysis.toString())
-
+        // NMC Customization: adjust token
+        buildConfigField("String", "ADJUST_APP_TOKEN", adjustAppToken.toString())
         javaCompileOptions.annotationProcessorOptions {
             arguments += mapOf("room.schemaLocation" to "$projectDir/schemas")
         }
@@ -502,6 +504,14 @@ dependencies {
     implementation(libs.kotlin.stdlib)
     // endregion
 
+    // NMC region
+    // Adjust SDK --> https://github.com/adjust/android_sdk
+    implementation(libs.adjust.android)
+    implementation(libs.installreferrer)
+    // tealium sdk
+    implementation(libs.tealium.library)
+    // endregion
+
     // region Stateless
     implementation(libs.stateless4j)
     // endregion
@@ -520,4 +530,7 @@ dependencies {
 
     // kotlinx.serialization
     implementation(libs.kotlinx.serialization.json)
+
+    // NMC: dependency required to capture Advertising ID for Adjust & MoEngage SDK
+    implementation(libs.play.services.ads.identifier)
 }
diff --git a/app/src/main/AndroidManifest.xml b/app/src/main/AndroidManifest.xml
index 940739adb944..c4b8cca4b584 100644
--- a/app/src/main/AndroidManifest.xml
+++ b/app/src/main/AndroidManifest.xml
@@ -653,6 +653,17 @@
             android:name="com.nextcloud.client.etm.EtmActivity"
             android:exported="false"
             android:theme="@style/Theme.ownCloud.Toolbar" />
+
+        <!-- Adjust SDK Declarations -->
+        <receiver
+            android:name="com.adjust.sdk.AdjustReferrerReceiver"
+            android:exported="true"
+            android:permission="android.permission.INSTALL_PACKAGES">
+            <intent-filter>
+                <action android:name="com.android.vending.INSTALL_REFERRER" />
+            </intent-filter>
+        </receiver>
+
         <activity
             android:name=".ui.preview.PreviewBitmapActivity"
             android:exported="false"
diff --git a/app/src/main/java/com/nextcloud/client/di/ActivityInjector.kt b/app/src/main/java/com/nextcloud/client/di/ActivityInjector.kt
index 876c5d0c98a0..26b488c6c062 100644
--- a/app/src/main/java/com/nextcloud/client/di/ActivityInjector.kt
+++ b/app/src/main/java/com/nextcloud/client/di/ActivityInjector.kt
@@ -10,6 +10,7 @@ import android.app.Activity
 import android.app.Application.ActivityLifecycleCallbacks
 import android.os.Bundle
 import androidx.fragment.app.FragmentActivity
+import com.adjust.sdk.Adjust
 import dagger.android.AndroidInjection
 
 class ActivityInjector : ActivityLifecycleCallbacks {
@@ -28,11 +29,13 @@ class ActivityInjector : ActivityLifecycleCallbacks {
     }
 
     override fun onActivityResumed(activity: Activity) {
-        // unused atm
+        // NMC Customization
+        Adjust.onResume()
     }
 
     override fun onActivityPaused(activity: Activity) {
-        // unused atm
+        // NMC Customization
+        Adjust.onPause()
     }
 
     override fun onActivityStopped(activity: Activity) {
diff --git a/app/src/main/java/com/nextcloud/client/preferences/AppPreferences.java b/app/src/main/java/com/nextcloud/client/preferences/AppPreferences.java
index 699b2d927e87..56365ba18583 100644
--- a/app/src/main/java/com/nextcloud/client/preferences/AppPreferences.java
+++ b/app/src/main/java/com/nextcloud/client/preferences/AppPreferences.java
@@ -337,6 +337,24 @@ default void onDarkThemeModeChanged(DarkMode mode) {
 
     void setCurrentAccountName(String accountName);
 
+    /**
+     * Saves the data analysis from privacy settings
+     * on disabling it we should disable Adjust SDK tracking
+     *
+     * @param enableDataAnalysis to enable/disable data analysis
+     */
+    void setDataAnalysis(boolean enableDataAnalysis);
+    boolean isDataAnalysisEnabled();
+
+    /**
+     * Saves the privacy policy action taken by user
+     * this will maintain the state of current privacy policy action taken
+     * @see com.nmc.android.ui.LoginPrivacySettingsActivity for actions
+     * @param userAction taken by user
+     */
+    void setPrivacyPolicyAction(int userAction);
+    int getPrivacyPolicyAction();
+
     /**
      * Gets status of migration to user id, default false
      *
diff --git a/app/src/main/java/com/nextcloud/client/preferences/AppPreferencesImpl.java b/app/src/main/java/com/nextcloud/client/preferences/AppPreferencesImpl.java
index 3d6330923ec6..1968f7a01b1b 100644
--- a/app/src/main/java/com/nextcloud/client/preferences/AppPreferencesImpl.java
+++ b/app/src/main/java/com/nextcloud/client/preferences/AppPreferencesImpl.java
@@ -22,6 +22,7 @@
 import com.nextcloud.client.account.UserAccountManager;
 import com.nextcloud.client.account.UserAccountManagerImpl;
 import com.nextcloud.client.jobs.LogEntry;
+import com.nmc.android.ui.PrivacyUserAction;
 import com.owncloud.android.datamodel.ArbitraryDataProvider;
 import com.owncloud.android.datamodel.ArbitraryDataProviderImpl;
 import com.owncloud.android.datamodel.FileDataStorageManager;
@@ -113,6 +114,9 @@ public final class AppPreferencesImpl implements AppPreferences {
 
     private static final String LOG_ENTRY = "log_entry";
 
+    private static final String PREF__DATA_ANALYSIS = "data_analysis";
+    private static final String PREF__PRIVACY_POLICY_ACTION = "privacy_policy_action";
+
     private final Context context;
     private final SharedPreferences preferences;
     private final UserAccountManager userAccountManager;
@@ -634,6 +638,27 @@ public void setCurrentAccountName(String accountName) {
         preferences.edit().putString(PREF__SELECTED_ACCOUNT_NAME, accountName).apply();
     }
 
+    @Override
+    public void setDataAnalysis(boolean enableDataAnalysis) {
+        preferences.edit().putBoolean(PREF__DATA_ANALYSIS, enableDataAnalysis).apply();
+    }
+
+    @Override
+    public boolean isDataAnalysisEnabled() {
+        //default value will be true
+        return preferences.getBoolean(PREF__DATA_ANALYSIS, true);
+    }
+
+    @Override
+    public void setPrivacyPolicyAction(int userAction) {
+        preferences.edit().putInt(PREF__PRIVACY_POLICY_ACTION, userAction).apply();
+    }
+
+    @Override
+    public int getPrivacyPolicyAction() {
+        return preferences.getInt(PREF__PRIVACY_POLICY_ACTION, PrivacyUserAction.NO_ACTION);
+    }
+
     @Override
     public boolean isUserIdMigrated() {
         return preferences.getBoolean(PREF__MIGRATED_USER_ID, false);
diff --git a/app/src/main/java/com/nmc/android/marketTracking/AdjustSdkUtils.kt b/app/src/main/java/com/nmc/android/marketTracking/AdjustSdkUtils.kt
new file mode 100644
index 000000000000..f8e50252460c
--- /dev/null
+++ b/app/src/main/java/com/nmc/android/marketTracking/AdjustSdkUtils.kt
@@ -0,0 +1,76 @@
+package com.nmc.android.marketTracking
+
+import android.app.Application
+import com.adjust.sdk.Adjust
+import com.adjust.sdk.AdjustConfig
+import com.adjust.sdk.AdjustEvent
+import com.adjust.sdk.LogLevel
+import com.nextcloud.client.preferences.AppPreferences
+import com.owncloud.android.BuildConfig
+
+object AdjustSdkUtils {
+    private val TAG = AdjustSdkUtils::class.java.simpleName
+
+    const val EVENT_TOKEN_LOGIN = "gb97gb"
+    const val EVENT_TOKEN_SUCCESSFUL_LOGIN = "gx6g7g"
+    const val EVENT_TOKEN_FILE_BROWSER_SHARING = "fqtiu7"
+    const val EVENT_TOKEN_CREATE_SHARING_LINK = "qeyql3"
+
+    /* event names to be tracked on clicking of FAB button which opens BottomSheet to select options */
+    const val EVENT_TOKEN_FAB_BOTTOM_FILE_UPLOAD = "4rd8r4"
+    const val EVENT_TOKEN_FAB_BOTTOM_PHOTO_VIDEO_UPLOAD = "v1g6ly"
+    const val EVENT_TOKEN_FAB_BOTTOM_DOCUMENT_SCAN = "7fec8n"
+    const val EVENT_TOKEN_FAB_BOTTOM_CAMERA_UPLOAD = "3czack"
+
+    /* events for settings screen */
+    const val EVENT_TOKEN_SETTINGS_LOGOUT = "g6mj9y"
+    const val EVENT_TOKEN_SETTINGS_RESET = "zi18r0"
+    const val EVENT_TOKEN_SETTINGS_AUTO_UPLOAD_ON = "vwd9yk"
+    const val EVENT_TOKEN_SETTINGS_AUTO_UPLOAD_OFF = "e95w5t"
+
+    const val EVENT_TOKEN_BACKUP_MANUAL = "oojr4y"
+    const val EVENT_TOKEN_BACKUP_AUTO = "7dkhkx"
+
+    @JvmStatic
+    fun initialiseAdjustSDK(application: Application) {
+        val config = AdjustConfig(
+            application, BuildConfig.ADJUST_APP_TOKEN,
+            getAdjustEnvironment(),
+        )
+        config.setLogLevel(getLogLevel())
+        // send captured events when app is running
+        config.enableSendingInBackground()
+        Adjust.initSdk(config)
+    }
+
+    /**
+     * method to return the sdk environment for Adjust
+     */
+    @JvmStatic
+    fun getAdjustEnvironment(): String {
+        //for qa, beta, debug apk we have to use Sandbox env
+        if (BuildConfig.APPLICATION_ID.contains(".beta") || BuildConfig.DEBUG) {
+            return AdjustConfig.ENVIRONMENT_SANDBOX
+        }
+
+        //for release build apart from qa, beta flavours Prod env is used
+        return AdjustConfig.ENVIRONMENT_PRODUCTION
+    }
+
+    @JvmStatic
+    fun getLogLevel(): LogLevel {
+        return if (BuildConfig.DEBUG) LogLevel.VERBOSE else LogLevel.WARN
+    }
+
+    /**
+     * method to track events
+     * tracking event only if data analysis is enabled else don't track it
+     */
+    @JvmStatic
+    fun trackEvent(eventToken: String, appPreferences: AppPreferences?) {
+        if (appPreferences?.isDataAnalysisEnabled == true) {
+            val adjustEvent = AdjustEvent(eventToken)
+            Adjust.trackEvent(adjustEvent)
+        }
+    }
+}
diff --git a/app/src/main/java/com/nmc/android/marketTracking/TealiumSdkUtils.kt b/app/src/main/java/com/nmc/android/marketTracking/TealiumSdkUtils.kt
new file mode 100644
index 000000000000..806cc175eff1
--- /dev/null
+++ b/app/src/main/java/com/nmc/android/marketTracking/TealiumSdkUtils.kt
@@ -0,0 +1,107 @@
+package com.nmc.android.marketTracking
+
+import android.app.Application
+import com.nextcloud.client.preferences.AppPreferences
+import com.owncloud.android.BuildConfig
+import com.tealium.library.Tealium
+
+object TealiumSdkUtils {
+
+    //Pre-defined values for Tealium
+    //** DO NOT CHANGE THE VALUES **//
+    private const val INSTANCE_NAME = "tealium_main"
+    private const val ACCOUNT_NAME = "telekom"
+    private const val PROFILE_NAME = "magentacloud-app"
+
+    //Live Version of the app (published in app stores)
+    private const val PROD_ENV = "prod"
+
+    //Quality System
+    private const val QA_ENV = "qa"
+
+    //Staging System (Development System)
+    private const val DEV_ENV = "dev"
+
+    const val EVENT_SUCCESSFUL_LOGIN = "magentacloud-app.login.successful"
+    const val EVENT_FILE_BROWSER_SHARING = "magentacloud-app.filebrowser.sharing"
+    const val EVENT_CREATE_SHARING_LINK = "magentacloud-app.sharing.create"
+
+    /* event names to be tracked on clicking of FAB button which opens BottomSheet to select options */
+    const val EVENT_FAB_BOTTOM_DOCUMENT_SCAN = "magentacloud-app.plus.documentscan"
+    const val EVENT_FAB_BOTTOM_PHOTO_VIDEO_UPLOAD = "magentacloud-app.plus.fotovideoupload"
+    const val EVENT_FAB_BOTTOM_FILE_UPLOAD = "magentacloud-app.plus.fileupload"
+    const val EVENT_FAB_BOTTOM_CAMERA_UPLOAD = "magentacloud-app.plus.cameraupload"
+
+    /* events for settings screen */
+    const val EVENT_SETTINGS_LOGOUT = "magentacloud-app.settings.logout"
+    const val EVENT_SETTINGS_RESET = "magentacloud-app.settings.reset"
+    const val EVENT_SETTINGS_AUTO_UPLOAD_ON = "magentacloud-app.settings.autoupload-on"
+    const val EVENT_SETTINGS_AUTO_UPLOAD_OFF = "magentacloud-app.settings.autoupload-off"
+
+    const val EVENT_BACKUP_MANUAL = "magentacloud-app.backup.manual"
+    const val EVENT_BACKUP_AUTO = "magentacloud-app.backup.auto"
+
+    /* Screen View Names to be tracked */
+    const val SCREEN_VIEW_LOGIN = "magentacloud-app.login"
+    const val SCREEN_VIEW_FILE_BROWSER = "magentacloud-app.filebrowser"
+    const val SCREEN_VIEW_FAB_PLUS = "magentacloud-app.plus"
+    const val SCREEN_VIEW_SHARING = "magentacloud-app.sharing"
+    const val SCREEN_VIEW_SETTINGS = "magentacloud-app.settings"
+    const val SCREEN_VIEW_BACKUP = "magentacloud-app.backup"
+
+    @JvmStatic
+    fun initialiseTealiumSDK(application: Application) {
+        val tealConfig = Tealium.Config.create(
+            application,
+            ACCOUNT_NAME,
+            PROFILE_NAME,
+            getTealiumEnvironment()
+        )
+
+        // Override for the tag management webview URL (mobile.html)
+        //tealConfig.setOverrideTagManagementUrl("https://tags-eu.tiqcdn.com/utag/telekom/magentacloudapp/prod/mobile" +".html");
+        // Override for the tag management publish URL (compare to https://tealium.github.io/tealiumandroid/)
+        //tealConfig.setOverrideTagManagementUrl("https://tags-eu.tiqcdn.com/utag/telekom/magentacloudapp/prod");
+        Tealium.createInstance(INSTANCE_NAME, tealConfig)
+    }
+
+    /**
+     * method to return the tealium sdk environment
+     */
+    private fun getTealiumEnvironment(): String {
+        //if flavour is qa then return the qa environment
+        if (BuildConfig.FLAVOR == "qa") {
+            return QA_ENV
+        }
+
+        //if flavour is versionDev or the build has debug mode then return dev environment
+        if (BuildConfig.FLAVOR == "versionDev" || BuildConfig.DEBUG) {
+            return DEV_ENV
+        }
+
+        //for release build to play store return prod environment
+        return PROD_ENV
+    }
+
+    /**
+     * method to track events
+     * tracking event only if data analysis is enabled else don't track it
+     */
+    @JvmStatic
+    fun trackEvent(eventName: String, appPreferences: AppPreferences?) {
+        if (appPreferences?.isDataAnalysisEnabled == true) {
+            Tealium.getInstance(INSTANCE_NAME).trackEvent(eventName, null)
+        }
+    }
+
+    /**
+     * method to track view
+     * tracking view only if data analysis is enabled else don't track it
+     */
+    @JvmStatic
+    fun trackView(viewName: String, appPreferences: AppPreferences?) {
+        if (appPreferences?.isDataAnalysisEnabled == true) {
+            Tealium.getInstance(INSTANCE_NAME).trackView(viewName, null)
+        }
+    }
+}
\ No newline at end of file
diff --git a/app/src/main/java/com/nmc/android/marketTracking/TrackingScanInterface.kt b/app/src/main/java/com/nmc/android/marketTracking/TrackingScanInterface.kt
new file mode 100644
index 000000000000..3a517a29f458
--- /dev/null
+++ b/app/src/main/java/com/nmc/android/marketTracking/TrackingScanInterface.kt
@@ -0,0 +1,14 @@
+package com.nmc.android.marketTracking
+
+import com.nextcloud.client.preferences.AppPreferences
+
+/**
+ * interface to track the scanning events from nmc/1867-scanbot branch
+ * for implementation look nmc/1925-market_tracking branch
+ * this class will have the declaration for it since it has the tracking SDK's in place
+ * since we don't have scanning functionality in this branch so to handle the event we have used interface
+ */
+interface TrackingScanInterface {
+
+    fun sendScanEvent(appPreferences: AppPreferences)
+}
\ No newline at end of file
diff --git a/app/src/main/java/com/nmc/android/marketTracking/TrackingScanInterfaceImpl.kt b/app/src/main/java/com/nmc/android/marketTracking/TrackingScanInterfaceImpl.kt
new file mode 100644
index 000000000000..ed0c7cd5d92a
--- /dev/null
+++ b/app/src/main/java/com/nmc/android/marketTracking/TrackingScanInterfaceImpl.kt
@@ -0,0 +1,18 @@
+package com.nmc.android.marketTracking
+
+import com.nextcloud.client.preferences.AppPreferences
+
+/**
+ * interface impl to send the scanning events to tealium and adjust
+ * this class will have the implementation for it since it has the tracking SDK's in place
+ * since we don't have scanning functionality in this branch so to handle the event we have used interface
+ * calling of this method will be done from nmc/1867-scanbot
+ */
+class TrackingScanInterfaceImpl : TrackingScanInterface {
+
+    override fun sendScanEvent(appPreferences: AppPreferences) {
+        //track event on Scan Document button click
+        AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_FAB_BOTTOM_DOCUMENT_SCAN, appPreferences)
+        TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_FAB_BOTTOM_DOCUMENT_SCAN, appPreferences)
+    }
+}
\ No newline at end of file
diff --git a/app/src/main/java/com/nmc/android/ui/PrivacyUserAction.kt b/app/src/main/java/com/nmc/android/ui/PrivacyUserAction.kt
new file mode 100644
index 000000000000..6dca412cc29b
--- /dev/null
+++ b/app/src/main/java/com/nmc/android/ui/PrivacyUserAction.kt
@@ -0,0 +1,9 @@
+package com.nmc.android.ui
+
+//class to handle user action for privacy
+object PrivacyUserAction {
+    //privacy user action to maintain the state of privacy policy
+    const val NO_ACTION = 0 //user has taken no action
+    const val REJECT_ACTION = 1 //user rejected the privacy policy
+    const val ACCEPT_ACTION = 2 //user has accepted the privacy policy
+}
\ No newline at end of file
diff --git a/app/src/main/java/com/owncloud/android/MainApp.java b/app/src/main/java/com/owncloud/android/MainApp.java
index e1b946e2781e..3eb521594d30 100644
--- a/app/src/main/java/com/owncloud/android/MainApp.java
+++ b/app/src/main/java/com/owncloud/android/MainApp.java
@@ -64,6 +64,8 @@
 import com.nextcloud.utils.extensions.ContextExtensionsKt;
 import com.nextcloud.utils.mdm.MDMConfig;
 import com.nmc.android.ui.LauncherActivity;
+import com.nmc.android.marketTracking.AdjustSdkUtils;
+import com.nmc.android.marketTracking.TealiumSdkUtils;
 import com.owncloud.android.authentication.PassCodeManager;
 import com.owncloud.android.datamodel.ArbitraryDataProvider;
 import com.owncloud.android.datamodel.ArbitraryDataProviderImpl;
@@ -296,6 +298,11 @@ public void onCreate() {
 
         insertConscrypt();
 
+        // NMC Customization
+        // Adjust SDK has to be initialised before registerActivityLifecycleCallbacks method
+        // https://github.com/adjust/android_sdk#api-level-14-and-higher
+        initMarketTrackingSdks();
+
         registerActivityLifecycleCallbacks(new ActivityInjector());
 
         //update the app restart count when app is launched by the user
@@ -990,6 +997,12 @@ public AndroidInjector<Object> androidInjector() {
         return dispatchingAndroidInjector;
     }
 
+    //NMC Customization
+    private void initMarketTrackingSdks(){
+        TealiumSdkUtils.initialiseTealiumSDK(this);
+        AdjustSdkUtils.initialiseAdjustSDK(this);
+    }
+
     public static void setAppTheme(DarkMode mode) {
         switch (mode) {
             case LIGHT -> AppCompatDelegate.setDefaultNightMode(AppCompatDelegate.MODE_NIGHT_NO);
diff --git a/app/src/main/java/com/owncloud/android/authentication/AuthenticatorActivity.java b/app/src/main/java/com/owncloud/android/authentication/AuthenticatorActivity.java
index 14eb2eec5d38..acbb07b1f3cf 100644
--- a/app/src/main/java/com/owncloud/android/authentication/AuthenticatorActivity.java
+++ b/app/src/main/java/com/owncloud/android/authentication/AuthenticatorActivity.java
@@ -66,6 +66,8 @@
 import com.nextcloud.utils.extensions.BundleExtensionsKt;
 import com.nextcloud.utils.mdm.MDMConfig;
 import com.owncloud.android.BuildConfig;
+import com.nmc.android.marketTracking.AdjustSdkUtils;
+import com.nmc.android.marketTracking.TealiumSdkUtils;
 import com.owncloud.android.MainApp;
 import com.owncloud.android.R;
 import com.owncloud.android.databinding.AccountSetupBinding;
@@ -1413,6 +1415,10 @@ public void onAuthenticatorTaskCallback(RemoteOperationResult<UserInfo> result)
     }
 
     private void endSuccess() {
+        // NMC: track successful login event
+        AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_SUCCESSFUL_LOGIN, preferences);
+        TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_SUCCESSFUL_LOGIN, preferences);
+
         if (!onlyAdd) {
             if (MDMConfig.INSTANCE.enforceProtection(this) && Objects.equals(preferences.getLockPreference(), SettingsActivity.LOCK_NONE)) {
                 Intent i = new Intent(this, SettingsActivity.class);
@@ -1756,4 +1762,11 @@ public void onSavedCertificate() {
     public void onFailedSavingCertificate() {
         DisplayUtils.showSnackMessage(this, R.string.ssl_validator_not_saved);
     }
+
+    @Override
+    protected void onStart() {
+        super.onStart();
+        //track screen view when activity is visible
+        TealiumSdkUtils.trackView(TealiumSdkUtils.SCREEN_VIEW_LOGIN, preferences);
+    }
 }
diff --git a/app/src/main/java/com/owncloud/android/ui/activity/FileDisplayActivity.kt b/app/src/main/java/com/owncloud/android/ui/activity/FileDisplayActivity.kt
index 30b20ac632da..8f3a9d8a0bcf 100644
--- a/app/src/main/java/com/owncloud/android/ui/activity/FileDisplayActivity.kt
+++ b/app/src/main/java/com/owncloud/android/ui/activity/FileDisplayActivity.kt
@@ -86,6 +86,7 @@ import com.nextcloud.utils.extensions.navigateToAllFiles
 import com.nextcloud.utils.extensions.observeWorker
 import com.nextcloud.utils.fileNameValidator.FileNameValidator.checkFolderPath
 import com.nextcloud.utils.view.FastScrollUtils
+import com.nmc.android.marketTracking.TealiumSdkUtils
 import com.owncloud.android.MainApp
 import com.owncloud.android.R
 import com.owncloud.android.databinding.FilesBinding
@@ -2873,6 +2874,9 @@ class FileDisplayActivity :
         setNewLastDisplayedAccountName(existingAccountName)
         EventBus.getDefault().post(TokenPushEvent())
         checkForNewDevVersionNecessary(applicationContext)
+
+        // NMC: track screen view when activity is visible
+        TealiumSdkUtils.trackView(TealiumSdkUtils.SCREEN_VIEW_FILE_BROWSER, preferences)
     }
 
     private fun setNewLastDisplayedAccountName(accountName: String) {
diff --git a/app/src/main/java/com/owncloud/android/ui/activity/SettingsActivity.java b/app/src/main/java/com/owncloud/android/ui/activity/SettingsActivity.java
index ffdbfd72ae9a..3fad9f356049 100644
--- a/app/src/main/java/com/owncloud/android/ui/activity/SettingsActivity.java
+++ b/app/src/main/java/com/owncloud/android/ui/activity/SettingsActivity.java
@@ -54,6 +54,7 @@
 import com.nextcloud.client.network.ClientFactory;
 import com.nextcloud.client.network.ConnectivityService;
 import com.nextcloud.client.preferences.AppPreferences;
+import com.nmc.android.marketTracking.TealiumSdkUtils;
 import com.nextcloud.client.preferences.AppPreferencesImpl;
 import com.nextcloud.client.preferences.DarkMode;
 import com.nextcloud.utils.extensions.ContextExtensionsKt;
@@ -1176,6 +1177,13 @@ protected void onPostCreate(Bundle savedInstanceState) {
         getDelegate().onPostCreate(savedInstanceState);
     }
 
+    @Override
+    protected void onStart() {
+        super.onStart();
+        //track screen view when activity is visible
+        TealiumSdkUtils.trackView(TealiumSdkUtils.SCREEN_VIEW_SETTINGS, preferences);
+    }
+
     @Override
     protected void onDestroy() {
         super.onDestroy();
diff --git a/app/src/main/java/com/owncloud/android/ui/activity/SyncedFoldersActivity.kt b/app/src/main/java/com/owncloud/android/ui/activity/SyncedFoldersActivity.kt
index 96a853af2a40..fa64f9725bae 100644
--- a/app/src/main/java/com/owncloud/android/ui/activity/SyncedFoldersActivity.kt
+++ b/app/src/main/java/com/owncloud/android/ui/activity/SyncedFoldersActivity.kt
@@ -39,6 +39,8 @@ import com.nextcloud.client.preferences.SubFolderRule
 import com.nextcloud.utils.extensions.getParcelableArgument
 import com.nextcloud.utils.extensions.isDialogFragmentReady
 import com.nextcloud.utils.extensions.setVisibleIf
+import com.nmc.android.marketTracking.AdjustSdkUtils
+import com.nmc.android.marketTracking.TealiumSdkUtils
 import com.owncloud.android.BuildConfig
 import com.owncloud.android.MainApp
 import com.owncloud.android.R
@@ -578,6 +580,9 @@ class SyncedFoldersActivity :
             backgroundJobManager.startAutoUploadImmediately(syncedFolderDisplayItem, overridePowerSaving = false)
             showBatteryOptimizationInfo()
         }
+
+        //track event when user enable/disable auto upload on/off
+        trackAutoUploadEvent(syncedFolderDisplayItem.isEnabled)
     }
 
     override fun onSyncFolderSettingsClick(section: Int, syncedFolderDisplayItem: SyncedFolderDisplayItem?) {
@@ -712,6 +717,14 @@ class SyncedFoldersActivity :
         if (syncedFolder.isEnabled) {
             showBatteryOptimizationInfo()
         }
+
+        //track event when user enable/disable auto upload on/off
+        trackAutoUploadEvent(syncedFolder.isEnabled)
+    }
+
+    private fun trackAutoUploadEvent(enabled: Boolean) {
+        AdjustSdkUtils.trackEvent(if (enabled) AdjustSdkUtils.EVENT_TOKEN_SETTINGS_AUTO_UPLOAD_ON else AdjustSdkUtils.EVENT_TOKEN_SETTINGS_AUTO_UPLOAD_OFF, preferences)
+        TealiumSdkUtils.trackEvent(if (enabled) TealiumSdkUtils.EVENT_SETTINGS_AUTO_UPLOAD_ON else TealiumSdkUtils.EVENT_SETTINGS_AUTO_UPLOAD_OFF, preferences)
     }
 
     override fun showSubFolderWarningDialog() {
diff --git a/app/src/main/java/com/owncloud/android/ui/dialog/AccountRemovalDialog.kt b/app/src/main/java/com/owncloud/android/ui/dialog/AccountRemovalDialog.kt
index 3516bf4564ce..f07de12e475f 100644
--- a/app/src/main/java/com/owncloud/android/ui/dialog/AccountRemovalDialog.kt
+++ b/app/src/main/java/com/owncloud/android/ui/dialog/AccountRemovalDialog.kt
@@ -9,30 +9,23 @@
 package com.owncloud.android.ui.dialog
 
 import android.app.Dialog
-import android.graphics.drawable.Drawable
+import android.content.DialogInterface
 import android.os.Bundle
-import android.view.View
-import androidx.appcompat.app.AlertDialog
 import androidx.fragment.app.DialogFragment
-import com.google.android.material.button.MaterialButton
 import com.google.android.material.dialog.MaterialAlertDialogBuilder
 import com.nextcloud.client.account.User
-import com.nextcloud.client.account.UserAccountManager
 import com.nextcloud.client.di.Injectable
 import com.nextcloud.client.jobs.BackgroundJobManager
+import com.nextcloud.client.preferences.AppPreferences
+import com.nmc.android.marketTracking.AdjustSdkUtils
+import com.nmc.android.marketTracking.TealiumSdkUtils
 import com.nextcloud.utils.extensions.getParcelableArgument
 import com.owncloud.android.R
-import com.owncloud.android.databinding.AccountRemovalDialogBinding
-import com.owncloud.android.datamodel.FileDataStorageManager
-import com.owncloud.android.utils.DisplayUtils
-import com.owncloud.android.utils.DisplayUtils.AvatarGenerationListener
 import com.owncloud.android.utils.theme.ViewThemeUtils
 import javax.inject.Inject
 
-class AccountRemovalDialog :
-    DialogFragment(),
-    AvatarGenerationListener,
-    Injectable {
+// NMC Customization: We don't need two option for logout. On logout directly logout the user locally from the app
+class AccountRemovalDialog : DialogFragment(), Injectable {
 
     @Inject
     lateinit var backgroundJobManager: BackgroundJobManager
@@ -40,135 +33,37 @@ class AccountRemovalDialog :
     @Inject
     lateinit var viewThemeUtils: ViewThemeUtils
 
+    @Inject
+    lateinit var appPreferences: AppPreferences
+
     private var user: User? = null
-    private lateinit var alertDialog: AlertDialog
-    private var _binding: AccountRemovalDialogBinding? = null
-    val binding get() = _binding!!
 
     override fun onCreate(savedInstanceState: Bundle?) {
         super.onCreate(savedInstanceState)
         user = requireArguments().getParcelableArgument(KEY_USER, User::class.java)
     }
 
-    override fun onStart() {
-        super.onStart()
-
-        // disable positive button and apply theming
-        alertDialog = dialog as AlertDialog
-        alertDialog.getButton(AlertDialog.BUTTON_POSITIVE).isEnabled = false
-
-        viewThemeUtils.platform.themeRadioButton(binding.radioLocalRemove)
-        viewThemeUtils.platform.themeRadioButton(binding.radioRequestDeletion)
-        viewThemeUtils.material.colorMaterialButtonPrimaryTonal(
-            alertDialog.getButton(AlertDialog.BUTTON_POSITIVE) as MaterialButton
-        )
-        viewThemeUtils.material.colorMaterialButtonPrimaryBorderless(
-            alertDialog.getButton(AlertDialog.BUTTON_NEGATIVE) as MaterialButton
-        )
-
-        binding.userName.text = UserAccountManager.getDisplayName(user)
-        binding.account.text = user?.let { DisplayUtils.convertIdn(it.accountName, false) }
-    }
-
     override fun onCreateDialog(savedInstanceState: Bundle?): Dialog {
-        _binding = AccountRemovalDialogBinding.inflate(layoutInflater)
-
-        // start avatar generation
-        setAvatar()
-
-        // hide second option when plug-in isn't installed
-        if (hasDropAccount()) {
-            binding.requestDeletion.visibility = View.VISIBLE
-        }
-
-        val builder =
-            MaterialAlertDialogBuilder(requireActivity())
-                .setTitle(R.string.delete_account)
-                .setView(binding.root)
-                .setNegativeButton(R.string.common_cancel) { _, _ -> }
-                .setPositiveButton(R.string.delete_account) { _, _ -> removeAccount() }
-
-        // allow selection by clicking on list element
-        binding.localRemove.setOnClickListener {
-            binding.radioLocalRemove.performClick()
-        }
-        binding.requestDeletion.setOnClickListener {
-            binding.radioRequestDeletion.performClick()
-        }
-
-        // set listeners for custom radio button list
-        binding.radioLocalRemove.setOnClickListener {
-            binding.radioRequestDeletion.isChecked = false
-            alertDialog.getButton(AlertDialog.BUTTON_POSITIVE).apply {
-                text = getText(R.string.delete_account)
-                isEnabled = true
-            }
-        }
-        binding.radioRequestDeletion.setOnClickListener {
-            binding.radioLocalRemove.isChecked = false
-            alertDialog.getButton(AlertDialog.BUTTON_POSITIVE).apply {
-                text = getString(R.string.request_account_deletion_button)
-                isEnabled = true
+        val builder = MaterialAlertDialogBuilder(requireActivity())
+            .setTitle(R.string.delete_account)
+            .setMessage(resources.getString(R.string.delete_account_warning, user!!.accountName))
+            .setIcon(R.drawable.ic_warning)
+            .setPositiveButton(R.string.common_ok) { _: DialogInterface?, _: Int ->
+                // track adjust and tealium events on logout confirmed
+                AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_SETTINGS_LOGOUT, appPreferences)
+                TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_SETTINGS_LOGOUT, appPreferences)
+                backgroundJobManager.startAccountRemovalJob(
+                    user!!.accountName,
+                    false
+                )
             }
-        }
-
-        viewThemeUtils.dialog.colorMaterialAlertDialogBackground(requireActivity(), builder)
+            .setNegativeButton(R.string.common_cancel, null)
 
         return builder.create()
     }
 
-    /**
-     * Get value of `drop-account` capability.
-     */
-    private fun hasDropAccount(): Boolean {
-        val capability = FileDataStorageManager(user, context?.contentResolver).getCapability(user)
-        return capability.dropAccount.isTrue
-    }
-
-    /**
-     * Start removal of account. Depending on which option is checked, either a browser will open to request deletion,
-     * or the local account will be removed immediately.
-     */
-    private fun removeAccount() {
-        user?.let { user ->
-            if (binding.radioRequestDeletion.isChecked) {
-                DisplayUtils.startLinkIntent(activity, user.server.uri.toString() + DROP_ACCOUNT_URI)
-            } else {
-                backgroundJobManager.startAccountRemovalJob(user.accountName, false)
-            }
-        }
-    }
-
-    /**
-     * Start avatar generation.
-     */
-    private fun setAvatar() {
-        try {
-            val imageView = binding.userIcon
-            imageView.tag = user!!.accountName
-            DisplayUtils.setAvatar(
-                user!!,
-                this,
-                resources.getDimension(R.dimen.list_item_avatar_icon_radius),
-                resources,
-                imageView,
-                context
-            )
-        } catch (_: Exception) {
-        }
-    }
-
-    override fun avatarGenerated(avatarDrawable: Drawable?, callContext: Any?) {
-        avatarDrawable?.let {
-            binding.userIcon.setImageDrawable(it)
-        }
-    }
-
-    override fun shouldCallGeneratedCallback(tag: String?, callContext: Any?): Boolean = binding.userIcon.tag == tag
-
     companion object {
         private const val KEY_USER = "USER"
-        private const val DROP_ACCOUNT_URI = "/settings/user/drop_account"
 
         @JvmStatic
         fun newInstance(user: User) = AccountRemovalDialog().apply {
diff --git a/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailFragment.java b/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailFragment.java
index e1990f7b652a..a7c5a5939cc4 100644
--- a/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailFragment.java
+++ b/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailFragment.java
@@ -40,6 +40,7 @@
 import com.nextcloud.utils.extensions.BundleExtensionsKt;
 import com.nextcloud.utils.extensions.FileExtensionsKt;
 import com.nextcloud.utils.mdm.MDMConfig;
+import com.nmc.android.marketTracking.TealiumSdkUtils;
 import com.owncloud.android.MainApp;
 import com.owncloud.android.R;
 import com.owncloud.android.databinding.FileDetailsFragmentBinding;
@@ -398,6 +399,8 @@ public void onStart() {
         listenForTransferProgress();
         EventBus.getDefault().register(this);
         EventBusFactory.INSTANCE.getDownloadProgressEventBus().register(this);
+        //track screen view when fragment is visible
+        TealiumSdkUtils.trackView(TealiumSdkUtils.SCREEN_VIEW_SHARING, preferences);
     }
 
     @Override
diff --git a/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailSharingFragment.java b/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailSharingFragment.java
index 969b29c8d349..fbc881a3337d 100644
--- a/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailSharingFragment.java
+++ b/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailSharingFragment.java
@@ -62,6 +62,9 @@
 import com.owncloud.android.ui.adapter.ShareeListAdapter;
 import com.owncloud.android.ui.adapter.ShareeListAdapterListener;
 import com.owncloud.android.ui.asynctasks.RetrieveHoverCardAsyncTask;
+import com.nextcloud.client.preferences.AppPreferences;
+import com.nmc.android.marketTracking.AdjustSdkUtils;
+import com.nmc.android.marketTracking.TealiumSdkUtils;
 import com.owncloud.android.ui.dialog.SharePasswordDialogFragment;
 import com.owncloud.android.ui.fragment.share.RemoteShareRepository;
 import com.owncloud.android.ui.fragment.share.ShareRepository;
@@ -116,6 +119,7 @@ public class FileDetailSharingFragment extends Fragment implements ShareeListAda
     @Inject ClientFactory clientFactory;
     @Inject ViewThemeUtils viewThemeUtils;
     @Inject UsersAndGroupsSearchConfig searchConfig;
+    @Inject AppPreferences appPreferences;
 
     public static FileDetailSharingFragment newInstance(OCFile file, User user) {
         FileDetailSharingFragment fragment = new FileDetailSharingFragment();
@@ -415,6 +419,10 @@ public void createPublicShareLink() {
             // create without password if not enforced by server or we don't know if enforced;
             fileOperationsHelper.shareFileViaPublicShare(file, null);
         }
+
+        //track event on creating share link
+        AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_CREATE_SHARING_LINK, appPreferences);
+        TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_CREATE_SHARING_LINK, appPreferences);
     }
 
     @Override
diff --git a/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListBottomSheetDialog.kt b/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListBottomSheetDialog.kt
index d67689722a45..9f61a52fc675 100644
--- a/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListBottomSheetDialog.kt
+++ b/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListBottomSheetDialog.kt
@@ -18,8 +18,10 @@ import com.nextcloud.client.device.DeviceInfo
 import com.nextcloud.client.di.Injectable
 import com.nextcloud.client.documentscan.AppScanOptionalFeature
 import com.nextcloud.utils.BuildHelper.isFlavourGPlay
+import com.nextcloud.client.preferences.AppPreferencesImpl
 import com.nextcloud.utils.EditorUtils
 import com.owncloud.android.MainApp
+import com.nmc.android.marketTracking.TealiumSdkUtils
 import com.owncloud.android.R
 import com.owncloud.android.databinding.FileListActionsBottomSheetCreatorBinding
 import com.owncloud.android.databinding.FileListActionsBottomSheetFragmentBinding
@@ -84,6 +86,14 @@ class OCFileListBottomSheetDialog(
                 binding.uploadContentFromOtherApps.text = context.getString(R.string.upload_files)
             }
         }
+
+        // track screen view when fragment is visible
+        TealiumSdkUtils.trackView(
+            TealiumSdkUtils.SCREEN_VIEW_FAB_PLUS,
+            // need to create direct instance of AppPreferences as Injection doesn't work in Dialogs
+            // if we take AppPreferences as parameter in constructor it will affect the other NMC PRs test cases
+            AppPreferencesImpl.fromContext(fileActivity)
+        )
     }
 
     private fun applyBranding() {
diff --git a/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListFragment.java b/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListFragment.java
index 25a1d1a0b192..13478b41226f 100644
--- a/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListFragment.java
+++ b/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListFragment.java
@@ -60,7 +60,11 @@
 import com.nextcloud.utils.extensions.OCFileExtensionsKt;
 import com.nextcloud.utils.extensions.ViewExtensionsKt;
 import com.nextcloud.utils.fileNameValidator.FileNameValidator;
+import com.nmc.android.marketTracking.TrackingScanInterface;
 import com.nextcloud.utils.view.FastScrollUtils;
+import com.nmc.android.marketTracking.AdjustSdkUtils;
+import com.nmc.android.marketTracking.TrackingScanInterfaceImpl;
+import com.nmc.android.marketTracking.TealiumSdkUtils;
 import com.owncloud.android.MainApp;
 import com.owncloud.android.R;
 import com.owncloud.android.datamodel.ArbitraryDataProvider;
@@ -232,6 +236,13 @@ public class OCFileListFragment extends ExtendedListFragment implements
 
     @Inject DeviceInfo deviceInfo;
 
+    /**
+     * Things to note about both the branches. 1. nmc/1867-scanbot branch: --> interface won't be initialised -->
+     * calling of interface method will be done here 2. nmc/1925-market_tracking --> interface will be initialised -->
+     * calling of interface method won't be done here
+     */
+    private TrackingScanInterface trackingScanInterface;
+
     protected enum MenuItemAddRemove {
         DO_NOTHING,
         REMOVE_SORT,
@@ -258,6 +269,9 @@ public void onCreate(Bundle savedInstanceState) {
         }
 
         searchFragment = currentSearchType != null && isSearchEventSet(searchEvent);
+
+        //NMC customization will be initialised in nmc/1925-market_tracking
+        trackingScanInterface = new TrackingScanInterfaceImpl();
     }
 
     @Override
@@ -545,6 +559,10 @@ public void uploadFromApp() {
             Intent.createChooser(action, getString(R.string.upload_chooser_title)),
             FileDisplayActivity.REQUEST_CODE__SELECT_CONTENT_FROM_APPS
                                             );
+
+        //track event photo/video/any upload button click
+        AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_FAB_BOTTOM_PHOTO_VIDEO_UPLOAD, preferences);
+        TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_FAB_BOTTOM_PHOTO_VIDEO_UPLOAD, preferences);
     }
 
     @Override
@@ -562,6 +580,10 @@ public void directCameraUpload() {
         }
 
         showDirectCameraUploadAlertDialog(fileDisplayActivity);
+
+        // NMC: track event for camera upload button click
+        AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_FAB_BOTTOM_CAMERA_UPLOAD, preferences);
+        TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_FAB_BOTTOM_CAMERA_UPLOAD, preferences);
     }
 
     private void showDirectCameraUploadAlertDialog(FileDisplayActivity fileDisplayActivity) {
@@ -615,6 +637,10 @@ public void uploadFiles() {
 
         boolean isWithinEncryptedFolder = file.isEncrypted();
         UploadFilesActivity.startUploadActivityForResult(fileActivity, user.get(), FileDisplayActivity.REQUEST_CODE__SELECT_FILES_FROM_FILE_SYSTEM, isWithinEncryptedFolder);
+
+        // track event for uploading files button click
+        AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_FAB_BOTTOM_FILE_UPLOAD, preferences);
+        TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_FAB_BOTTOM_FILE_UPLOAD, preferences);
     }
 
     @Override
@@ -639,6 +665,14 @@ public void onShareIconClick(OCFile file) {
         } else {
             throttler.run("shareIconClick", () -> mContainerActivity.getFileOperationsHelper().sendShareFile(file));
         }
+
+        //track event on click of Share button
+        trackSharingClickEvent();
+    }
+
+    private void trackSharingClickEvent() {
+        AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_FILE_BROWSER_SHARING, preferences);
+        TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_FILE_BROWSER_SHARING, preferences);
     }
 
     @Override
@@ -1364,6 +1398,8 @@ public boolean onFileActionChosen(@IdRes final int itemId, Set<OCFile> checkedFi
 
             if (itemId == R.id.action_send_share_file) {
                 mContainerActivity.getFileOperationsHelper().sendShareFile(singleFile);
+                //track event on click of Share button
+                trackSharingClickEvent();
                 return true;
             } else if (itemId == R.id.action_open_file_with) {
                 mContainerActivity.getFileOperationsHelper().openFile(singleFile);
@@ -1394,6 +1430,9 @@ public boolean onFileActionChosen(@IdRes final int itemId, Set<OCFile> checkedFi
 
                 mContainerActivity.showDetails(singleFile);
                 mContainerActivity.showSortListGroup(false);
+
+                //track event on click of Share button
+                trackSharingClickEvent();
                 return true;
             } else if (itemId == R.id.action_set_as_wallpaper) {
                 mContainerActivity.getFileOperationsHelper().setPictureAs(singleFile, getView());
diff --git a/app/src/main/res/values-de/strings.xml b/app/src/main/res/values-de/strings.xml
index 63e97d1a9c78..e2a6f1ee50b2 100644
--- a/app/src/main/res/values-de/strings.xml
+++ b/app/src/main/res/values-de/strings.xml
@@ -243,8 +243,9 @@
     <string name="daily_backup">Tägliche Sicherung</string>
     <string name="data_to_back_up">Zu sichernde Daten</string>
     <string name="default_credentials_wrong">Zugangsdaten falsch</string>
-    <string name="delete_account">Konto entfernen</string>
+    <string name="delete_account">Benutzer abmelden</string>
     <string name="delete_entries">Einträge löschen</string>
+    <string name="delete_account_warning">Benutzer %s auf diesem Gerät abmelden und lokale Daten löschen?</string>
     <string name="delete_link">Link löschen</string>
     <string name="deselect_all">Auswahl aufheben</string>
     <string name="destination_filename">Ziel-Dateiname</string>
diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index a48e76517e0a..40e116092d00 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -242,7 +242,8 @@
     <string name="request_account_deletion">Request account deletion</string>
     <string name="request_account_deletion_button">Request deletion</string>
     <string name="request_account_deletion_details">Request permanent deletion of account by service provider</string>
-    <string name="delete_account">Remove account</string>
+    <string name="delete_account">Logout user</string>
+    <string name="delete_account_warning">Log out user %s on this device and delete local data?</string>
     <string name="avatar">Avatar</string>
     <string name="active_user">Active user</string>
     <string name="upload_chooser_title">Upload from…</string>
diff --git a/gradle.properties b/gradle.properties
index 50cc48359122..b3150edffd23 100644
--- a/gradle.properties
+++ b/gradle.properties
@@ -8,7 +8,7 @@ NC_TEST_SERVER_PASSWORD=test
 android.useAndroidX=true
 android.nonTransitiveRClass=true
 #android.debug.obsoleteApi=true
-
+ADJUST_APP_TOKEN="54qd7rraqav4"
 
 # JVM arguments to optimize heap usage, enable heap dump on out-of-memory errors, and set the file encoding
 org.gradle.jvmargs=-Xmx6g -XX:+HeapDumpOnOutOfMemoryError -Dfile.encoding=UTF-8 -XX:+UseParallelGC -XX:MaxMetaspaceSize=1g
diff --git a/gradle/libs.versions.toml b/gradle/libs.versions.toml
index a24bcb59ab0d..8cf3df8d17cd 100644
--- a/gradle/libs.versions.toml
+++ b/gradle/libs.versions.toml
@@ -53,6 +53,9 @@ kotlinxSerializationJson = "1.9.0"
 ksp = "2.3.3"
 leakcanary = "2.14"
 legacySupportV4Version = "1.0.0"
+adjustAndroidVersion = "5.1.0"
+installreferrerVersion = "2.2"
+tealiumlibraryVersion = "5.8.0"
 libraryVersion = "1.3.0"
 lifecycleViewmodelKtxVersion = "2.10.0"
 loaderviewlibraryVersion = "3.0.0"
@@ -73,6 +76,7 @@ playServicesBaseVersion = "18.9.0"
 prismVersion = "2.0.0"
 qrcodescannerVersion = "0.1.2.4"
 reviewKtxVersion = "2.0.2"
+playServicesAdsIdentifierVersion = "18.0.1"
 roomVersion = "2.8.4"
 screengrabVersion = "2.1.1"
 sectionedRecyclerviewVersion = "0.6.1"
@@ -137,6 +141,7 @@ flexbox = { module = "com.google.android.flexbox:flexbox", version.ref = "flexbo
 gson = { module = "com.google.code.gson:gson", version.ref = "gsonVersion" }
 html = { module = "io.noties.markwon:html", version.ref = "markwonVersion" }
 ical4j = { module = "org.mnode.ical4j:ical4j", version.ref = "ical4jVersion" }
+play-services-ads-identifier = { module = "com.google.android.gms:play-services-ads-identifier", version.ref = "playServicesAdsIdentifierVersion" }
 jackrabbit-webdav = { module = "org.apache.jackrabbit:jackrabbit-webdav", version.ref = "jackrabbitWebdavVersion" }
 json = { module = "org.json:json", version.ref = "jsonVersion" }
 juniversalchardet = { module = "com.github.albfernandez:juniversalchardet", version.ref = "juniversalchardetVersion" }
@@ -172,6 +177,11 @@ lifecycle-runtime-ktx = { module = "androidx.lifecycle:lifecycle-runtime-ktx", v
 lifecycle-service = { module = "androidx.lifecycle:lifecycle-service", version.ref = "lifecycleViewmodelKtxVersion" }
 lifecycle-viewmodel-ktx = { module = "androidx.lifecycle:lifecycle-viewmodel-ktx", version.ref = "lifecycleViewmodelKtxVersion" }
 
+# NMC Marketing
+adjust-android = { module = "com.adjust.sdk:adjust-android", version.ref = "adjustAndroidVersion" }
+installreferrer = { module = "com.android.installreferrer:installreferrer", version.ref = "installreferrerVersion" }
+tealium-library = { module = "com.tealium:library", version.ref = "tealiumlibraryVersion" }
+
 # ksp
 ksp = { module = "com.github.bumptech.glide:ksp", version.ref = "glide" }
 
diff --git a/settings.gradle.kts b/settings.gradle.kts
index c0ebf04488ac..4235ffc8bfdf 100644
--- a/settings.gradle.kts
+++ b/settings.gradle.kts
@@ -36,6 +36,8 @@ dependencyResolutionManagement {
             }
         }
         mavenCentral()
+        // NMC Customization: tealium
+        maven("https://maven.tealiumiq.com/android/releases/")
         maven("https://jitpack.io")
     }
 }