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| 1 | +# Twitter/X Content Strategy: @openbootdotdev |
| 2 | + |
| 3 | +## 1. Account Strategy |
| 4 | + |
| 5 | +### Target Audience |
| 6 | +* **Active Developers:** macOS users who want a reproducible, high-performance local environment without the manual overhead. |
| 7 | +* **Engineering Leads:** Managers looking to standardize onboarding and ensure "it works on my machine" across the team. |
| 8 | +* **Productivity Enthusiasts:** Devs who frequent Hacker News, optimize their dotfiles, and love TUI tools (fzf, lazygit, ripgrep). |
| 9 | +* **OS Switchers:** Developers moving to Mac who need a reliable starting point for a modern stack. |
| 10 | + |
| 11 | +### Voice & Tone Guidelines |
| 12 | +* **Technically Credible:** Use accurate terminology (symlinks, TUI, casks, parallelization). If it’s a hack, call it a hack. |
| 13 | +* **Concise & Direct:** No fluff. Respect the developer's time. |
| 14 | +* **Opinionated but Practical:** We believe in sensible defaults (Oh-My-Zsh, Stow) but provide the flexibility to deviate. |
| 15 | +* **Anti-Slop:** Avoid marketing buzzwords like "revolutionize" or "game-changer." Focus on what it *does* and what it *solves*. |
| 16 | + |
| 17 | +### Content Pillars |
| 18 | +1. **Zero to Productive:** Speed of setup and the "One Command" experience. |
| 19 | +2. **Tooling Excellence:** Deep dives into the 70+ curated tools we support. |
| 20 | +3. **Reproducibility & Sharing:** Team configs, URLs, and snapshotting existing environments. |
| 21 | +4. **Developer Experience (DX):** The nuances of the TUI, parallel installs, and macOS preference automation. |
| 22 | + |
| 23 | +--- |
| 24 | + |
| 25 | +## 2. Content Calendar Template |
| 26 | + |
| 27 | +### Posting Frequency |
| 28 | +* **Recommended:** 3–5 original tweets per week. |
| 29 | +* **Engagement:** 10–15 replies/retweets to relevant industry news or tech discussions. |
| 30 | + |
| 31 | +### Best Times (Developer Audience) |
| 32 | +* **Weekdays:** 08:30 – 10:00 (Morning coffee scroll) |
| 33 | +* **Tues/Wed/Thurs:** 13:00 – 14:00 (Post-lunch break) |
| 34 | +* **Fridays:** Avoid heavy technical announcements; focus on "Setting up for the weekend" or social proof. |
| 35 | + |
| 36 | +### Weekly Cadence |
| 37 | +* **Monday:** "Fresh Start" / Feature Highlight. |
| 38 | +* **Tuesday:** Before/After or Comparison. |
| 39 | +* **Wednesday:** Technical "Behind the Scenes" or Tips & Tricks. |
| 40 | +* **Thursday:** Growth/Engagement (Polls or Questions). |
| 41 | +* **Friday:** Social Proof / Community Shoutouts. |
| 42 | + |
| 43 | +--- |
| 44 | + |
| 45 | +## 3. Content Types & Examples |
| 46 | + |
| 47 | +### a) Feature Highlights |
| 48 | +1. "OpenBoot doesn't just install packages. It handles your macOS preferences too. Set your Dock to auto-hide and your keyboard repeat rate to fast in the same command you use to install ripgrep." |
| 49 | +2. "The searchable TUI catalog lets you pick exactly what you need. Filter through 70+ curated tools including casks for VS Code, Docker, and iTerm2 without leaving the terminal." |
| 50 | + |
| 51 | +### b) Tips & Tricks |
| 52 | +1. "Pro tip: Use the `--dry-run` flag to see exactly what OpenBoot will modify before it touches your system. No surprises, just logs." |
| 53 | +2. "OpenBoot uses GNU Stow for dotfiles. This means your configs are symlinked, not copied. Update your repo, and your system updates instantly." |
| 54 | + |
| 55 | +### c) Before/After |
| 56 | +1. "Before: Spending 4 hours hunting down Homebrew formulae and manually configuring Zsh aliases. After: `curl -fsSL openboot.dev/install | bash` and a coffee break." |
| 57 | +2. "Manual setup: Missed a package, Zsh isn't quite right, Dock is cluttered. OpenBoot: A reproducible dev env that looks and feels exactly how you want it, every time." |
| 58 | + |
| 59 | +### d) Social Proof / Engagement Bait |
| 60 | +1. "Which preset do you usually start with? |
| 61 | + - Minimal (CLI only) |
| 62 | + - Developer (Standard) |
| 63 | + - Full (The Works) |
| 64 | + - I build my own config" |
| 65 | +2. "What's the one CLI tool you can't live without on a fresh Mac? ripgrep, fzf, or lazygit? (We support all of them)." |
| 66 | + |
| 67 | +### e) Comparison / Competitive |
| 68 | +1. "Brewfile is great for package lists, but it doesn't handle your Zsh setup, npm globals, or macOS preferences. OpenBoot does it all in one pass." |
| 69 | +2. "Nix-darwin is powerful but has a steep learning curve. OpenBoot gives you a reproducible macOS environment using the tools you already know (Homebrew, Stow) without the DSL overhead." |
| 70 | + |
| 71 | +### f) Behind the Scenes |
| 72 | +1. "We chose Go for the CLI to ensure zero dependencies and fast execution. Parallelizing Homebrew installs (4x for CLI tools) was a challenge, but the speed gains were worth it." |
| 73 | +2. "The web dashboard is built with SvelteKit. It generates a unique URL for your team's config, making onboarding as simple as sharing a link." |
| 74 | + |
| 75 | +### g) Thread Format: Why we built OpenBoot |
| 76 | +1. Setting up a new Mac should be the best part of a developer's day. Instead, it’s often 4 hours of `brew install`, manual symlinking, and tweaking plist files. 1/5 |
| 77 | +2. We looked at existing solutions. Brewfiles are incomplete. Nix is complex. Scripts are fragile. We wanted something that just works: One command, interactive, and fast. 2/5 |
| 78 | +3. OpenBoot parallelizes CLI installs (up to 4x) while keeping GUI apps sequential to prevent macOS installer conflicts. Speed matters when you're ready to code. 3/5 |
| 79 | +4. But it's not just about apps. We integrated GNU Stow for dotfiles and automated macOS preference management. Your keyboard repeat rate shouldn't be a manual setting. 4/5 |
| 80 | +5. Zero telemetry, zero analytics. Just a tool by devs, for devs. Get started: `curl -fsSL openboot.dev/install | bash` 5/5 |
| 81 | + |
| 82 | +--- |
| 83 | + |
| 84 | +## 4. Hashtag Strategy |
| 85 | + |
| 86 | +### Primary (Always use 1-2) |
| 87 | +* #macOS |
| 88 | +* #DeveloperTools |
| 89 | +* #OpenSource |
| 90 | + |
| 91 | +### Secondary (Rotate) |
| 92 | +* #Homebrew |
| 93 | +* #Dotfiles |
| 94 | +* #Zsh |
| 95 | +* #GoLang |
| 96 | + |
| 97 | +### Guidelines |
| 98 | +* **Skip hashtags** for "Behind the Scenes" or high-level technical thoughts to keep them feeling authentic. |
| 99 | +* **Use hashtags** for feature announcements and broad reach tweets. |
| 100 | +* Max 2 hashtags per tweet. |
| 101 | + |
| 102 | +--- |
| 103 | + |
| 104 | +## 5. Growth Tactics |
| 105 | + |
| 106 | +### Engagement |
| 107 | +* Monitor keywords like "new mac", "macbook setup", and "brew install" to offer OpenBoot as a solution. |
| 108 | +* Reply to developers sharing their dotfiles with tips on how OpenBoot uses GNU Stow. |
| 109 | +* Congratulate devs on new jobs/laptops and suggest OpenBoot for their Day 1 setup. |
| 110 | + |
| 111 | +### Cross-Promotion |
| 112 | +* **Hacker News:** Use "Show HN" for major version releases. |
| 113 | +* **Reddit:** Post in r/macapps and r/commandline with specific technical details. |
| 114 | +* **DEV.to:** Write "How-To" guides for specific stacks (e.g., "The Perfect Rust Setup on Mac"). |
| 115 | + |
| 116 | +### Collaboration |
| 117 | +* Reach out to creators of tools we support (e.g., lazygit, bat) for a "Featured Tool" shoutout. |
| 118 | + |
| 119 | +--- |
| 120 | + |
| 121 | +## 6. Ready-to-Post Queue (20 Tweets) |
| 122 | + |
| 123 | +1. New Mac today? Skip the manual setup. |
| 124 | + `curl -fsSL openboot.dev/install | bash` |
| 125 | + Set up your entire dev environment—packages, dotfiles, and macOS prefs—in one command. #macOS #DeveloperTools |
| 126 | + |
| 127 | +2. Most setup scripts are sequential and slow. OpenBoot parallelizes CLI installs 4x while keeping GUI apps sequential to avoid conflicts. It's built for speed. |
| 128 | + |
| 129 | +3. Managing dotfiles shouldn't be a mess of `cp` commands. OpenBoot uses GNU Stow to symlink your configs. Change one file in your repo, and your system reflects it instantly. #Dotfiles |
| 130 | + |
| 131 | +4. Setting up a team? Don't send a README with a list of apps. Create a config at openboot.dev, share the URL, and have every engineer on the same stack in minutes. |
| 132 | + |
| 133 | +5. OpenBoot now supports npm global packages. Get typescript, eslint, and prettier installed alongside your Homebrew tools without switching contexts. |
| 134 | + |
| 135 | +6. Snapshot your current setup. Use OpenBoot to capture your existing apps and preferences into a config file you can version control. Perfect for migration or backups. |
| 136 | + |
| 137 | +7. Tired of the default macOS keyboard repeat rate? OpenBoot automates `InitialKeyRepeat` and `KeyRepeat` settings so your Mac feels fast from the first reboot. |
| 138 | + |
| 139 | +8. The OpenBoot TUI is searchable and interactive. No need to memorize package names. Just browse the curated catalog of 70+ dev tools and toggle what you need. |
| 140 | + |
| 141 | +9. Zero telemetry. Zero analytics. OpenBoot is built in Go and respects your privacy. Your setup is your business. Check the source: github.com/openbootdotdev/openboot |
| 142 | + |
| 143 | +10. Minimal, Developer, or Full. Choose a preset that fits your needs or build a custom config on the web dashboard. Flexibility is a first-class citizen. |
| 144 | + |
| 145 | +11. Why waste an afternoon on `brew install`? |
| 146 | + `curl -fsSL openboot.dev/install | bash` |
| 147 | + Get ripgrep, bat, fzf, and lazygit ready to go in minutes, not hours. #Homebrew |
| 148 | + |
| 149 | +12. Smart install mode: OpenBoot checks if a package is already installed before trying to fetch it. No redundant downloads, no broken symlinks. |
| 150 | + |
| 151 | +13. We built the CLI in Go for performance and the dashboard in SvelteKit for speed. Modern tech for a modern dev environment. #GoLang #SvelteKit |
| 152 | + |
| 153 | +14. macOS preferences are a pain to manage. OpenBoot handles everything from Dock orientation to Finder settings, so you don't have to click through System Settings. |
| 154 | + |
| 155 | +15. Need a clean environment for testing? Use OpenBoot's silent mode in your CI pipelines to spin up a fully configured macOS runner automatically. |
| 156 | + |
| 157 | +16. Oh-My-Zsh comes pre-configured with sensible aliases and a clean theme. No more staring at a boring `%` prompt on your first day. |
| 158 | + |
| 159 | +17. OpenBoot vs Brewfile: Brewfile is just a list. OpenBoot is a workflow. It handles symlinking, shell configuration, and OS-level settings that brew can't touch. |
| 160 | + |
| 161 | +18. If you're still manually dragging apps to the Applications folder, you're doing it wrong. Let OpenBoot handle the casks while you focus on code. |
| 162 | + |
| 163 | +19. Every tool in our catalog is hand-picked for developers. From iTerm2 to Docker, we ensure the versions and configurations are what you actually need. |
| 164 | + |
| 165 | +20. Ready to clean up your Mac? Start fresh with OpenBoot. |
| 166 | + `curl -fsSL openboot.dev/install | bash` |
| 167 | + The setup tool that pays for itself in saved time. #DeveloperTools #macOS |
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