WS-3314: update readme and package description

Author: Adam Soos

README.md

@@ -1,28 +1,46 @@
-<a href="https://www.babelstreet.com/rosette"><img src="https://charts.babelstreet.com/icon.png" width="47" height="60"/></a>
-# Rosette by Babel Street
+<a href="https://www.babelstreet.com/rosette">
+<picture>
+  <source media="(prefers-color-scheme: light)" srcset="https://charts.babelstreet.com/icon-dark.png">
+  <source media="(prefers-color-scheme: dark)" srcset="https://charts.babelstreet.com/icon-light.png">
+  <img alt="Babel Street Logo" width="48" height="48">
+</picture>
+</a>
+
+# Analytics by Babel Street
 
 [![PyPI version](https://badge.fury.io/py/rosette-api.svg)](https://badge.fury.io/py/rosette-api)
 [![Python Versions](https://img.shields.io/pypi/pyversions/rosette-api.svg?color=dark%20green&label=Python%20Versions)](https://img.shields.io/pypi/pyversions/rosette-api.svg?color=dark%20green&label=Python%20Versions)
 
-Rosette uses natural language processing, statistical modeling, and machine learning to analyze unstructured and semi-structured text across hundreds of language-script combinations, revealing valuable information and actionable data. Rosette provides endpoints for extracting entities and relationships, translating and comparing the similarity of names, categorizing and adding linguistic tags to text and more. Rosette Server is the on-premises installation of Rosette, with access to Rosette's functions as RESTful web service endpoints. This solves cloud security worries and allows customization (models/indexes) as needed for your business.
+Our product is a full text processing pipeline from data preparation to extracting the most relevant information and 
+analysis utilizing precise, focused AI that has built-in human understanding. Text Analytics provides foundational 
+linguistic analysis for identifying languages and relating words. The result is enriched and normalized text for 
+high-speed search and processing without translation.
+
+Text Analytics extracts events and entities — people, organizations, and places — from unstructured text and adds the 
+structure of associating those entities into events that deliver only the necessary information for near real-time 
+decision making. Accompanying tools shorten the process of training AI models to recognize domain-specific events.
+
+The product delivers a multitude of ways to sharpen and expand search results. Semantic similarity expands search 
+beyond keywords to words with the same meaning, even in other languages. Sentiment analysis and topic extraction help 
+filter results to what’s relevant.
 
-## Rosette API Access
-- Rosette Cloud [Sign Up](https://developer.rosette.com/signup)
+## Analytics API Access
+- Analytics Cloud [Sign Up](https://developer.babelstreet.com/signup)
 
 ## Quick Start
 
 #### Installation
 `pip install rosette_api`
 
 #### Examples
-View small example programs for each Rosette endpoint
+View small example programs for each Analytics endpoint
 in the [examples](https://github.com/rosette-api/python/tree/develop/examples) directory.
 
 #### Documentation & Support
 - [Binding API](https://rosette-api.github.io/python/)
-- [Rosette Platform API](https://docs.babelstreet.com/API/en/index-en.html)
+- [Analytics Platform API](https://docs.babelstreet.com/API/en/index-en.html)
 - [Binding Release Notes](https://github.com/rosette-api/python/wiki/Release-Notes)
-- [Rosette Platform Release Notes](https://babelstreet.my.site.com/support/s/article/Rosette-Cloud-Release-Notes)
+- [Analytics Platform Release Notes](https://docs.babelstreet.com/Release/en/rosette-cloud.html)
 - [Support](https://babelstreet.my.site.com/support/s/)
 - [Binding License: Apache 2.0](https://github.com/rosette-api/python/blob/develop/LICENSE.txt)
 

setup.py

@@ -6,8 +6,8 @@
 import rosette
 
 NAME = "rosette_api"
-DESCRIPTION = "Rosette API Python client SDK"
-AUTHOR = "Rosette by Babel Street"
+DESCRIPTION = "Babel Street Analytics API Python client SDK"
+AUTHOR = "Analytics by Babel Street"
 AUTHOR_EMAIL = "helpdesk@babelstreet.com"
 HOMEPAGE = "https://github.com/rosette-api/python"
 VERSION = rosette.__version__