diff --git a/features/plugin-activate.feature b/features/plugin-activate.feature
index a479e801..62326bbd 100644
--- a/features/plugin-activate.feature
+++ b/features/plugin-activate.feature
@@ -177,3 +177,51 @@ Feature: Activate WordPress plugins
       Debug (plugin): Unexpected output: Unexpected output from plugin activation
       """
     And the return code should be 1
+
+  Scenario: Force activate an already active plugin to re-run activation hooks
+    Given a wp-content/plugins/force-test.php file:
+      """
+      <?php
+      /**
+       * Plugin Name: Force Test Plugin
+       * Description: Test plugin for force activation
+       * Author: WP-CLI tests
+       */
+      
+      register_activation_hook( __FILE__, function() {
+        @file_put_contents( WP_CONTENT_DIR . '/activation-test.txt', 'Activation hook was run' );
+      });
+      """
+    
+    When I run `wp plugin activate force-test`
+    Then STDOUT should contain:
+      """
+      Plugin 'force-test' activated.
+      """
+    And the return code should be 0
+    And the wp-content/activation-test.txt file should exist
+    
+    # Remove the file to test if it gets recreated with --force
+    When I run `rm wp-content/activation-test.txt`
+    
+    # Try activating without --force (should skip)
+    When I try `wp plugin activate force-test`
+    Then STDERR should contain:
+      """
+      Warning: Plugin 'force-test' is already active.
+      """
+    And STDOUT should be:
+      """
+      Success: Plugin already activated.
+      """
+    And the return code should be 0
+    And the wp-content/activation-test.txt file should not exist
+    
+    # Now try with --force (should re-run activation hooks)
+    When I run `wp plugin activate force-test --force`
+    Then STDOUT should contain:
+      """
+      Plugin 'force-test' activated.
+      """
+    And the return code should be 0
+    And the wp-content/activation-test.txt file should exist
diff --git a/features/plugin-install.feature b/features/plugin-install.feature
index 319c0787..2c9247d9 100644
--- a/features/plugin-install.feature
+++ b/features/plugin-install.feature
@@ -305,3 +305,62 @@ Feature: Install WordPress plugins
       """
       active
       """
+
+  Scenario: Force reinstall and activate an already active plugin to re-run activation hooks
+    Given a WP install
+    And a wp-content/plugins/install-force-test/install-force-test.php file:
+      """
+      <?php
+      /**
+       * Plugin Name: Install Force Test
+       * Description: Test plugin for force install and activate
+       * Version: 1.0.0
+       * Author: WP-CLI tests
+       */
+      
+      register_activation_hook( __FILE__, function() {
+        @file_put_contents( WP_CONTENT_DIR . '/install-activation-test.txt', 'Activation hook was run' );
+      });
+      """
+    
+    When I run `wp plugin activate install-force-test`
+    Then STDOUT should contain:
+      """
+      Plugin 'install-force-test' activated.
+      """
+    And the wp-content/install-activation-test.txt file should exist
+    
+    # Remove the file to test if it gets recreated with --force
+    When I run `rm wp-content/install-activation-test.txt`
+    
+    # Create a zip of the plugin for reinstallation
+    When I run `cd wp-content/plugins && zip -r /tmp/install-force-test.zip install-force-test`
+    
+    # Try install --activate without --force (should skip activation hooks)
+    When I run `wp plugin install /tmp/install-force-test.zip --activate`
+    Then STDOUT should contain:
+      """
+      Unpacking the package...
+      """
+    And STDOUT should contain:
+      """
+      Activating 'install-force-test'...
+      """
+    And STDERR should contain:
+      """
+      Warning: Plugin 'install-force-test' is already active.
+      """
+    And the wp-content/install-activation-test.txt file should not exist
+    
+    # Now try install --activate --force (should re-run activation hooks)
+    When I run `wp plugin install /tmp/install-force-test.zip --activate --force`
+    Then STDOUT should contain:
+      """
+      Activating 'install-force-test'...
+      """
+    And STDOUT should contain:
+      """
+      Plugin 'install-force-test' activated.
+      """
+    And the return code should be 0
+    And the wp-content/install-activation-test.txt file should exist
diff --git a/src/Plugin_Command.php b/src/Plugin_Command.php
index c257debb..022e1bad 100644
--- a/src/Plugin_Command.php
+++ b/src/Plugin_Command.php
@@ -321,6 +321,9 @@ protected function get_all_items() {
 	 * [--network]
 	 * : If set, the plugin will be activated for the entire multisite network.
 	 *
+	 * [--force]
+	 * : If set, deactivates and reactivates the plugin to re-run activation hooks, even if already active.
+	 *
 	 * ## EXAMPLES
 	 *
 	 *     # Activate plugin
@@ -345,6 +348,11 @@ protected function get_all_items() {
 	 *     Plugin 'buddypress' network activated.
 	 *     Success: Activated 2 of 2 plugins.
 	 *
+	 *     # Force re-running activation hooks for an already active plugin.
+	 *     $ wp plugin activate hello --force
+	 *     Plugin 'hello' activated.
+	 *     Success: Activated 1 of 1 plugins.
+	 *
 	 * @param array $args
 	 * @param array $assoc_args
 	 */
@@ -352,6 +360,7 @@ public function activate( $args, $assoc_args = [] ) {
 		$network_wide = Utils\get_flag_value( $assoc_args, 'network', false );
 		$all          = Utils\get_flag_value( $assoc_args, 'all', false );
 		$all_exclude  = Utils\get_flag_value( $assoc_args, 'exclude', '' );
+		$force        = Utils\get_flag_value( $assoc_args, 'force', false );
 
 		/**
 		 * @var string $all_exclude
@@ -379,13 +388,23 @@ public function activate( $args, $assoc_args = [] ) {
 			}
 			// Network-active is the highest level of activation status.
 			if ( 'active-network' === $status ) {
-				WP_CLI::warning( "Plugin '{$plugin->name}' is already network active." );
-				continue;
+				// If force flag is set, deactivate and reactivate to run activation hooks.
+				if ( $force ) {
+					deactivate_plugins( $plugin->file, false, true );
+				} else {
+					WP_CLI::warning( "Plugin '{$plugin->name}' is already network active." );
+					continue;
+				}
 			}
 			// Don't reactivate active plugins, but do let them become network-active.
 			if ( ! $network_wide && 'active' === $status ) {
-				WP_CLI::warning( "Plugin '{$plugin->name}' is already active." );
-				continue;
+				// If force flag is set, deactivate and reactivate to run activation hooks.
+				if ( $force ) {
+					deactivate_plugins( $plugin->file, false, false );
+				} else {
+					WP_CLI::warning( "Plugin '{$plugin->name}' is already active." );
+					continue;
+				}
 			}
 
 			// Plugins need to be deactivated before being network activated.
diff --git a/src/WP_CLI/CommandWithUpgrade.php b/src/WP_CLI/CommandWithUpgrade.php
index 52f9f5bf..12d17f27 100755
--- a/src/WP_CLI/CommandWithUpgrade.php
+++ b/src/WP_CLI/CommandWithUpgrade.php
@@ -314,14 +314,23 @@ public function install( $args, $assoc_args ) {
 
 			if ( true === $allow_activation && count( $extension ) > 0 ) {
 				$this->chained_command = true;
+				$force                 = Utils\get_flag_value( $assoc_args, 'force', false );
 				if ( Utils\get_flag_value( $assoc_args, 'activate-network' ) ) {
 					WP_CLI::log( "Network-activating '$slug'..." );
-					$this->activate( array( $slug ), array( 'network' => true ) );
+					$activate_args = array( 'network' => true );
+					if ( $force ) {
+						$activate_args['force'] = true;
+					}
+					$this->activate( array( $slug ), $activate_args );
 				}
 
 				if ( Utils\get_flag_value( $assoc_args, 'activate' ) ) {
 					WP_CLI::log( "Activating '$slug'..." );
-					$this->activate( array( $slug ) );
+					$activate_args = array();
+					if ( $force ) {
+						$activate_args['force'] = true;
+					}
+					$this->activate( array( $slug ), $activate_args );
 				}
 				$this->chained_command = false;
 			}